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FOOD: Golden Vale has hired Mason Williams to handle PR for snack Cheesestrings. The brief will target trade and consumer media in support of on-pack promotions and a nutritional campaign. The account will be run by senior account director Alison Ward. ...
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR agency. Harrison Cowley consumer director Alan Twigg will head the account, reporting to PR manager ...
to 'boost hype', stating that 'it did not make good business sense to restrict the number of machines ... its review 'PS2 good to be true' (25/11). The Independent's Cliff Joseph stayed on the fence ...
is clearly the key to good telemarketing. If you re setting up a long-term contract and expect to keep ... lines and consumer helplines. The telephone and how you employ it has to mirror the brands ... message through to how you finish the call, while at the same time meeting the needs of the consumer ...
of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ...
publicity, he said. I was not aware of a huge PR hype, yet the media coverage was still good. ...
partnerships between their corporate reputation and so-called good causes....partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... with a good cause, to both parties benefit. But as the discipline has evolved, CRM is branching ...
to the implementation and evaluation of PR activities. And then you have consumer PR-ettes to whom strategic ...
. and there have been good splashes. News International s titles are sharing something of the same slide ... how good a team of writers he starts to assemble, there is a gaping intellectual gap at the heart ... by this time next year. The good times are not going to last for that long. ...
into it. They no doubt got a fat fee - but they earned it. It will take more than one good media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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