28 May 2012
| by Loulla-Mae Eleftheriou-Smith
with consumers online....Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking ...
for.
However, a lack of understanding among consumers could hold back the digital marketing sector. People also want more information about advertising online, because, to-date we have not done a good ...
25 May 2012
| by Sarah Shearman
remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...
25 May 2012
| by Loulla-Mae Eleftheriou-Smith
to the crowd.
As with the ad, the app features Harris's track, with the added function of consumers being ...
25 May 2012
| by Ronnie Crosbie
to the masses, however, is that consumers are becoming more demanding and marketers have to respond by staying ...
realise it, they have access to a unique and precious resource - their consumers.
In today s digitally saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
24 May 2012
| by Sarah Shearman
, aimed at "contemporary and open-minded, sophisticated and daring" consumers.
The appointment comes ...
24 May 2012
| by Sarah Shearman
.
Building on the restructure
The merger last July of Microsoft UK's consumer and online divisions ...
and vice-president of consumer and online became redundant.
Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
23 May 2012
| by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham.
He said: "Malibutique serves as a ...
target consumers" with content they "enjoy reading about and sharing."
Pernod Ricard is looking ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
involved has not yet been named.
The campaign will drive consumers to the Vimto Facebook page, where ...
to remove filters
