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reported to have told the BBC that good friends in No 10 could also be deployed against them. Harri ...
Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean....This is the first PR agency to be appointed by the Newcastle-based group, and follows a period of expansion to 24 holiday parks across the UK from its creation in 1999. Key objectives of the consumer brief are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press ...
Consultancy to handle its lucrative consumer brief....caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ...
Ipsos Mori surveyed senior corporate communicators in top firms around the world as part of its Reputation Council and found that three in ten (29%) are sceptical about whether their senior management understand the impact good reputation has on the bottom line. Half of senior corporate communicators ...
and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...
that the level of equivalent communication with the media alliance was nil. It is a good rule of thumb ...
for the past six years and it is a very impressive, consumer-focused business. I am excited to be joining a ... of the largest and most influential divisions, as the consultancy has expanded beyond its consumer PR roots ... . The corporate division is run by MD Arlo Brady, while the consumer arm is run by MD Nick Mulholland. Oli is a ...
such as ebookers.co.uk and lastminute.com vying for consumers. Richard Kanareck, MD of Fleishman ... 're going to work with them across Europe to further build their consumer voice. The agencies invited ...
tweeters). It also demonstrated a good understanding of Twitter in using minimal incentives (free burritos delivered) for maximum results (great sales uplift and good online buzz and traditional media ...
,000, compared with DTW's 196,000 last year. The story was not quite so good for Communications Management ... of how good outfits approach their work,' says Pack. And during a year in which the impact of tablets ... communities we can reach on Facebook than in the past so it's not just about consumer work,' he says ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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