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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

's bloody good fun. Our so-called political leaders have taken a different view. Their proposals ... to spread information and rally people outside the heritage industry to the cause. All well and good ...

Think BR: Understanding big data

23 May 2012 | by Matt Barnett

to knowing what the shopper is doing and buying. There s lots of analysis of what ads consumers have seen ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base..., consumers must become fans of the KLM Facebook page and answer one question about the short film on display ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

consumers a subscription service that delivers three razor blade cartridges for £3 a month....Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Direct marketing budgets revised down

19 Apr 2012 | by Daniel Farey-Jones

to return to the market. It s particularly good news that actual spend was up for the first time in four ...

Third of top 50 websites automatically share user data with third parties

18 Apr 2012 | by Daniel Farey-Jones

privacy seal is trusted by "millions of consumers worldwide as a sign of responsible privacy practices ... policies are not easily accessible to consumers" because of their length, which it found averaged 2 ... summary section of their policy providing high level disclosures for consumers to easily digest ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

(and candlestick-maker if there d been one) cheerfully delivering their goods to her home, saving her ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

. The watchdog said it recognised that consumers could see the payments as part of a commercial agreement, though ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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