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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

said: "Good luck to them, they've done really well." The newly merged agency will become Adam Eve ...

Lucre lands consumer PR brief for Parkdean

Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean....This is the first PR agency to be appointed by the Newcastle-based group, and follows a period of expansion to 24 holiday parks across the UK from its creation in 1999. Key objectives of the consumer brief are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press ...

Activision poised to bring in The Red Consultancy

Consultancy to handle its lucrative consumer brief....caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

Missing People asks viewers to pick up the phone

this conversation now dial 0300 123 2022". When consumers call the number, they hear an exchange between the boy ...

Oli Wheeler leaves Freuds for Viagogo global comms role

for the past six years and it is a very impressive, consumer-focused business. I am excited to be joining a ... of the largest and most influential divisions, as the consultancy has expanded beyond its consumer PR roots ... . The corporate division is run by MD Arlo Brady, while the consumer arm is run by MD Nick Mulholland. Oli is a ...

Jaguar steps up social media strategy to boost innovation

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Experian kicks off £6m media review

's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...

AAI axes creative treatment to streamline pitch process

winning. And many agencies are good at transforming client fortunes but not at instant creative solutions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.