Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...
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Burberry boosts 'fast fashion' approach with Jubilee campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ... of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ... innovations have included: Art of the Trench , the photo-sharing website, which enabled consumers ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
or product." In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Eden Project 'Big Jubilee Lunch' by UM London and McCann London
25 May 2012
A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
this conversation now dial 0300 123 2022". When consumers call the number, they hear an exchange between the boy ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
Adland must find its maternal instinct
24 May 2012
perspective than their childless peers. "Has anybody died?", uttered calmly, is a pretty good first response ... . At Fallon, we try in our own way to make a difference. I'm sure there are pockets of good practice in every ...
Where are the Jubilee commercials?
24 May 2012
well with Sainsbury's given its South-East-biased distribution." "There are good examples ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
