Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean....This is the first PR agency to be appointed by the Newcastle-based group, and follows a period of expansion to 24 holiday parks across the UK from its creation in 1999. Key objectives of the consumer brief are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press ...



