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Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean.
Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon.
Casio has called in consumer PR support for its motorsport inspired range of watches.
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London's competitive taxi app space.
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.
Broadbandchoices.co.uk, a broadband comparison website, is currently undergoing a pitch process for an agency as it looks to broaden its relevance.
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off competition from fast-growing rivals.
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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