Saatchi Bangkok staff face redundancy as P&G business moves to Singapore
20 Jan 2011 | by Kate Nicholson
decade. P G, the world's largest consumer goods company, suffered a 6.8% year-on-year drop in net ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
all about it" strapline, directing consumers to go to the Huffington Post UK site for the full story ...
Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
targeted and behaviorally targeted media to engage the appropriate consumers and sell pizzas. Murray ... consumers. "We liked the retro design of the last game Blue Barracuda created, the football-themed Pass ...
Diary: Pick of the week - England's prospects
30 Apr 2010
Noel Bussey, whether for good or bad, is getting extremely excited about England's prospects..."El Tel singing, in a really good voice, backed by the Royal Philharmonic Orchestra and a choir including Harry Redknapp cannot fail to get right to the footballing heart of the country." The ad was written by Rich Littler and Zac Ellis, and directed by John Hardwick at HLA. ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
- such as understanding the changing role of consumers through behavioural economics, TouchPoints and our work on social ... -interest can shape how our businesses adapt to the rapidly changing consumer and media environments. Genuine ... . More marketing "noise" is directed at consumers than ever before, across even more channels. My view ...
Diary: Web witter
30 Apr 2010
belief. Brand owners should spend more time engaging with digital consumers in their natural habitat ...
On the Campaign Couch ... with JB
30 Apr 2010 | by Jeremy Bullmore
to have been around for as long as Bisto. Who wants a new cake, for goodness' sake? Many clients ... point than Cape Canaveral. Good advertising agencies can be excellent brand horticulturalists. So, of course, can good marketing directors. For both, the trick is to practise ever-vigilant continuity ...
Media: Things we like
30 Apr 2010
and there is good news for gamers too with Sony's plans to support 3D gaming through PS3 consoles. By this point ... . An elegant solution all round, then. Adam Crozier's arrival at ITV It's good to see that ITV's new senior ...
Close-Up: The Hot Seat - Martin Nieri, CMW
30 Apr 2010
on Tottenham Court Road. - What do you see when you look in the mirror? Someone not as good-looking as he ...
Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
product development but also how the brand engages with consumers, so the creation of Nike GRID ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
