AAI axes creative treatment to streamline pitch process
24 May 2012 | by Campaign staff
winning. And many agencies are good at transforming client fortunes but not at instant creative solutions ...
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Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
to play in consumers' lives." ...
Omnicom merges £60m Adam & Eve with DDB
24 May 2012 | by Jeremy Lee
it was DDB, it was such a good cultural and personal fit, we thought it was too good an opportunity to miss ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...
Private View: Dave Trott and Sarah Golding
24 May 2012
cowboy calls her "pilgrim" several times. The voiceover says: "Pilgrims Choice. Good choice, Pilgrim ... the right thing. It makes him feel good; a smart shopper. This ad highlights those who don't. It makes them ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
such as ebookers.co.uk and lastminute.com vying for consumers. Richard Kanareck, MD of Fleishman ... 're going to work with them across Europe to further build their consumer voice. The agencies invited ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
tweeters). It also demonstrated a good understanding of Twitter in using minimal incentives (free burritos delivered) for maximum results (great sales uplift and good online buzz and traditional media ...
Work Debrief - Foster's Brad and Dan get a little help for their good calls
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ... of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ... one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
,000, compared with DTW's 196,000 last year. The story was not quite so good for Communications Management ... of how good outfits approach their work,' says Pack. And during a year in which the impact of tablets ... communities we can reach on Facebook than in the past so it's not just about consumer work,' he says ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
of cognac. But, like any other consumer, he will choose a drink to match the mood, the occasion or just ... . "That means gaining real insight about our consumers and learning where, when and how they do what ... want to operate as close as possible to our markets and consumers," Riley explains - means local ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
