Sainsbury's boss departs
20 Mar 2009
consumer and corporate comms, media relations and PR around Sainsbury's property portfolio. She moved ...
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The Week
10 Apr 2009
Red Dog Communications. Bombay Sapphire has hired APR Communications for consumer and trade PR ...
Campaigns: Retail - Netto overcomes 'discount' image
12 Dec 2008
PR agency, Public, to re-educate consumers who believed they would be judged negatively for shopping ... - To highlight the quality of products - To boost sales STRATEGY AND PLAN Public targeted women's consumer ... in the national and consumer press and has come top of The Sun's 'Captain Crunch' basket league almost every week ...
Campaign: Fashion/retail - Jigsaw hits new fashion heights
14 Nov 2008
to encourage data capture among consumers through the preview site, which registered customers' email addresses ...
City & Corporate: Strong Primark sales despite expose
07 Nov 2008 | by Alec Mattinson
profile in good times.' This flies in the face of another poll by fashion magazine Drapers claiming ... of that equation.' Wylie did concede that over the longer term consumers will become more aware of CSR and its ... IT - Ash Coleman, EMEA MD, Ogilvy UK Consumers have become more sensitised to the CSR of businesses over ...
City & Corporate: Retailers warned to change tack
17 Oct 2008 | by Alec Mattinson
and PR at John Lewis, said: 'We need to be as transparent in the bad times as we are in the good times ... to highlight brand differentiation and to communicate with consumers more positively. HOW I SEE IT - Nick ... relations to blame macro-economic conditions if your own company is not going to report good earnings ...
Technology: 'Intimate massager' launched with care
19 Sep 2008 | by Chloe Markowicz
, senior PR manager at Philips consumer lifestyle, said it was essential that the campaign recognised ... . Manning Selvage & Lee's corporate and consumer PR divisions have been working alongside Philips' in ... , including the Daily Mail and The Times, consumer magazines such as Zest and GQ, and beauty trade titles ...
Mystery pizza brief up for agency grabs
15 Aug 2008
-strapped consumers order in instead of than eating out. But the market is still worth more than £1.4bn, with Mintel ...
Siren picks up MFI account
18 Jul 2008
The London firm will serve as MFI's press office, as well as carrying out CSR work, issues support and brand building for the retail giant. Siren has been briefed to increase the chain's share of voice in the consumer press. This strategy comes after a rocky few years for the furniture chain. Parent company ...
Borkowski clinches House of Fraser brief
04 Jul 2008
High street retailer House of Fraser has brought on board its first consumer PR support 'to...Fees are believed to be in the region of £250,000. Borkowski was hired to the big-money brief following a four-way pitch that took place over four months. Consumer specialist Borkowski will handle a ... updating its brand perceptions.' The agency will target national, consumer and online media. Last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
