Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
The firm is looking for a consumer agency that can handle an all-encompassing brief across its six categories, ranging from fashion to sports drinks. Extreme's categories include Extreme Hotels, travel ... a consumer and lifestyle brand. ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
of austerity, it seems like pretty good offer to allow your customers more control and transparency over ... of intelligent power in consumers hands is going to be increasingly important in an era of wavering customer ... s PingIt , the marriage of consumer tech and finance is a data-based sea change just waiting to happen ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
, says he is very cerebral but also stunningly good company . In person, the man who describes himself ... remember going into Christmas in 2007 and feeling not very perky. I m asking myself: "Is it a good idea ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
, including Good Relations, Teamspirit, tech agency Harvard and sports PR and marketing specialist Fast Track ... are expected to show good growth . Industry observers expect Chime to continue its heavy investment in sports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
