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Daily deal site DiscountVouchers.co.uk hires Rooster PR

and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

The changing face of music tie-ups

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... 'Consumer perception of brands and their credentials can be heightened through the right collaboration ...

Brand Manager of the Week: Malcolm Parkinson

Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Casio hires Exposure for consumer drive

Casio has called in consumer PR support for its motorsport inspired range of watches....and consumer engagement it deserves. The range aims to capitalise on Casio s partnership with Red Bull Racing ...

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo...As consumers become increasingly concerned about their future financial security ... powerful reminder of the importance for brands to build and retain consumers trust. It s a deeply ... with the economy. It may be that during shaky economic times consumers are harking back to simpler, happier ...

Consumer: Lego builds brand quality at St Pancras

Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics, the "westernisation " of consumption progresses apace, with millions of aspirational consumers gagging for non ... tampering with successful marketing strategies is risky. And do British consumers really care about ...

The truth about lying on your CV

with a good proposition about our organisation,' explains Hutchinson. 'We need to find out how they tick ...

18 Feet & Rising lands £3m Cuprinol business

voiced by Robbie Coltrane with the slogan: "No-one does wood more good." ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.