CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach
08 May 2008 | by Mary Cowlett
. The inability to measure and capture consumer interaction with the BT stand during the week, as well as the lack ...
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Orange in revamp for brighter future
20 Jun 2008 | by David Quainton
'internal comms, brand and culture', 'core comms consumer', 'core comms business' and 'CSR'. On top ... leader. Two digital gurus are to be hired, working within the internal and the external consumer teams ...
Ex-chief of British Energy resurfaces
15 Feb 2008 | by David Quainton
me in good stead for the challenge ahead,' said Gibson. ...
Frank and Borkowski win Virgin pitches
18 Jan 2008 | by Matt Cartmell and David Quainton
Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile has handed its brief to consumer specialist Borkowski PR after a five-way pitch. Frank is working ... closely with Virgin Media's regional consumer agency Ptarmigan. Virgin Mobile head of consumer PR Simon ...
Technology - Eleksen wins coverage beyond the tech press
04 Nov 2005
into consumer gadgets, such as a fabric keyboard that can be rolled up and put in your pocket. It hired Fuse PR ... Eleksen's target media as UK and US consumer technology, manufacturing, design, electronics ... a wider range of consumers. Because touch-sensitive fabric is a relatively new technological ...
iPod supplier forced into rebrand
19 Aug 2005
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name will now be handed over to Apple. The company has brought in tech shop Rainier PR's consumer subsidiary ...
Packard Bell to focus on lifestyle
05 Aug 2005
consumer electronic products....focus is getting into lifestyle titles as well as consumer technology media.' ...
Apple lures Seitz from Bite for European role
22 Jul 2005 | by Tom Williams
consumer managing director Sheryl Seitz....to move to Apple, whose UK consumer account she had handled at Bite for eight years, emerged this week ... -conscious purveyor of consumer electronics. Its origin is in the manufacture of specialist personal computers ... her role as Bite MD to become consumer MD. The shift made way for former Countrywide Porter Novelli ...
News analysis: The PC 'bad boy' shows soft side
13 May 2005
computers direct to consumers by mail order in 1984 - it was a pioneering move. Two decades on ... - explaining that Dell is different, well managed and good value - to satisfy external stakeholders, and claims ... are the sort of independent computer retailers who are seeing their margins squeezed by Dell's direct-to-consumer ...
Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
piracy in the consumer press and found it concentrated too much on the industry side with little coverage of consumers' perspective. The concept of the 'pirate generation' was developed, in which consumers ... that 44 per cent of 18 to 29-year-olds had counterfeit or pirated goods, making them the key piracy group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
