Search results for Consumer Goods

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Jaguar steps up social media strategy to boost innovation

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Taxi app Hailo calls in Surname & Surname for consumer drive

Hailo, the black cab app, has called in agency support to ramp its consumer presence in London...The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel Partners, Wellington Partners and Atomico Ventures, which together have funded Facebook and Spotify ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Lucre to lobby for improved child travel safety for BubbleBum

, not only with the aim of increasing consumer awareness of our product but also to help us in our bid ...

Nissan's soaring sales: the strategy behind the success

manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ... ' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ... , with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...

Mitsubishi Motors 'temp drive' by 180LA

Mitsubishi Motors is giving consumers a chance to get replaced at work for the day by a temp

Toyota launches YouTube car configurator

to promote its Prius C model to young US consumers who are turned off by standard drop-down, menu

Autoglass launches TV campaign pushing online booking

consumers buy goods and services. More and more customers are using our online booking service and we wanted ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.