Click 
to remove filters
tweeters). It also demonstrated a good understanding of Twitter in using minimal incentives (free burritos delivered) for maximum results (great sales uplift and good online buzz and traditional media ...
on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...
After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...
Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds...as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . It will also continue to allow consumers to ask questions of the company. The portal will be promoted ... criticism centred on the wisdom of allowing consumers to ask questions such as: Do your burgers contain ...
the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31 ...
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off...Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ... of the UK knows about these exciting changes. Lexis will be responsible for running a proactive consumer ...
in authority do not understand them, according to McCann London's head of consumer trends and insight, Dean ... hand-in-hand, but the execution has to be good and original.' Adidas' latest work is a prime example ... this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Starbucks Via, the company's instant-coffee brand, is there for the consumer who wants quality coffee ... to gain greater traction, Starbucks developed an app that allows consumers to pay using their smartphones ... conversations with consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
