Pepsi Max unites football and music stars in Facebook app
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...
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Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...
Brand Manager of the Week: Malcolm Parkinson
23 May 2012
Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...
Malibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ... target consumers" with content they "enjoy reading about and sharing." Pernod Ricard is looking ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
involved has not yet been named. The campaign will drive consumers to the Vimto Facebook page, where ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ... of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, as the kick-off event to the 'Summer of Euphoria', is the perfect time to engage our consumers." Mooge said ...
Britvic J2O 'cats and dogs' by BBH
22 May 2012
drink that you can consume while others drink alcohol.
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
