Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
. Activity will include several online and social media competitions, with consumers encouraged to share ...
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Burberry boosts 'fast fashion' approach with Jubilee campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ... of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ... innovations have included: Art of the Trench , the photo-sharing website, which enabled consumers ...
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
to knowing what the shopper is doing and buying. There s lots of analysis of what ads consumers have seen ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ... by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided with a bigger squeeze on consumer spending and a souring of the mood towards the firm's effort to build a ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
