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Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... in the path to purchase. A large part of the purchasing jigsaw concerns precisely how consumers use their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ...

Activision poised to bring in The Red Consultancy

25 May 2012 | by Sara Luker

Consultancy to handle its lucrative consumer brief....caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ...

Absolute Radio nets Currys and PC World football deal

25 May 2012 | by Daniel Farey-Jones

. Activity will include several online and social media competitions, with consumers encouraged to share ...

Are you suffering from a digital eating disorder?

25 May 2012 | by Nicola Clark

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers...second. The growth of such sites has created not just a platform for consumers to display their status ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

of opening conversations with our consumers. The four-week trial showed that we can successfully combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

25 May 2012 | by Sara Luker

and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ... by focusing on the site s record of incremental sales and evidence that consumers purchase deals they did ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

such as ebookers.co.uk and lastminute.com vying for consumers. Richard Kanareck, MD of Fleishman ... 're going to work with them across Europe to further build their consumer voice. The agencies invited ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

of technology has become crucial to all brands whatever the product or service they offer to the consumer or business. The ability to harness technology to drive consumer preference and/or sales has become vital ... on the way consumers change their brand preference. Thanks to constant connectivity, they are more vocal than ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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