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Lucre has been brought in to handle a consumer public brief for holiday parks group Parkdean....This is the first PR agency to be appointed by the Newcastle-based group, and follows a period of expansion to 24 holiday parks across the UK from its creation in 1999. Key objectives of the consumer brief are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press ...
will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...
such as ebookers.co.uk and lastminute.com vying for consumers. Richard Kanareck, MD of Fleishman ... 're going to work with them across Europe to further build their consumer voice. The agencies invited ...
Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...
strands include attendance at trade and consumer fairs across Europe and providing educational outreach ...
Hailo, the black cab app, has called in agency support to ramp its consumer presence in London...The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel Partners, Wellington Partners and Atomico Ventures, which together have funded Facebook and Spotify ...
The UK s most popular short break holiday firm has appointed The Red Consultancy after a three-way pitch understood to include Good Relations and Frank PR. Having grown 3.6 per cent between 2010 ... s consumer practice, Play, will focus on the mums market , supporting the company s in-house press office ...
is the Sheraton consumer profile and how do you communicate to your customers? We call them the social ... . For consumers, the most important part of the stay is still the guestroom, and the most important part ... consumers want to work out, some want to hit the bar; others want to just socialise or dine. We focused ...
, Center Parcs said it did not believe consumers would be expected to be able to take a family of four ...
. They re a good comeptitor to us and they ve had some good wins over the years. Susie Tempest is head ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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