Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
. However, the UK is good at learning from these examples and using them to adopt an innovative approach ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
primary job is to understand your consumers better than your competitors do, and to focus everything ... for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
. New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ... : "Design has an increasingly vital and integral role to play in helping marketers meet consumers ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics, the "westernisation " of consumption progresses apace, with millions of aspirational consumers gagging for non ... tampering with successful marketing strategies is risky. And do British consumers really care about ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ... businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
is to build on that good work and bring fresh momentum to the case for our industry. I can't wait to get ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
