Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
now raised more than 17m for heath-related good causes since launching in October. Charities ...
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Burberry boosts 'fast fashion' approach with Jubilee campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace 'fast fashion' by allowing consumers to buy items from its next collection...For the first time, consumers will be able to purchase its autumn-winter collection directly ... of the brand s Runway to reality strategy, which allowed VIP consumers to buy items from its runway ... innovations have included: Art of the Trench , the photo-sharing website, which enabled consumers ...
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
Total Media will be responsible for managing digital display advertising across consumer sites ... book launches. The campaign will use a mixture of demographic and behavioural and consumer data ... that the publishing houses' advertising reaches the relevant consumers driving a campaign based on real ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
career with big consumer magazine publishers marks him out as the ideal recruit to match the magazine ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
to get one million customers using the device by the end of the year. Katherine Whitton, consumer ...
Yahoo pulls plug on Livestand after seven months
28 May 2012 | by Sarah Shearman
think this [Livestand] is frankly a game-changer for the way you not only consume content on this device ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
said: "Good luck to them, they've done really well." The newly merged agency will become Adam Eve ...
Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage
28 May 2012 | by Matt Cartmell
reported to have told the BBC that good friends in No 10 could also be deployed against them. Harri ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online....Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ... the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
, along with Prime Location and Mail Online, are set to boost Associated consumer digital operations to more than 100m this year. According to Daintith, revenues across Associated s consumer division ... , revenues at its digital-only consumer businesses grew by 15% to 41m. The division is expecetd to grow ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
