10 Nov 2011
| by Jeremy Garner and Mark Brown, Weapon7
Only a truly open and collaborative creative process can result in good engagement communications....to fragment, the more technology evolves and consumers divide their time between devices, apps, social ...
with that fabled group of people who continue to lead the way in communications: consumers.
Big engagement ideas ...
that can see the totality of our engagement with the consumer, whether that is blogger outreach, social ...
13 Jan 2012
| by Arif Durrani
Technology convergence is set to dramatically change how people consume media and the best ways...consumption, he said: "We're a mass market consumer goods business, we re engaging with two billion consumers ...
Weed was speaking to JWT at the International Consumer Electronics Show (CES) in the US this week ...
more, in terms of how we engage with our consumers and how we build campaigns."
The global marketer ...
16 Dec 2009
| by Staff
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis
17 Feb 2010
| by Maisie McCabe
LONDON - Consumers will be willing to try Unilever's first Dove range designed for men, Dove Men...said she would buy Dove Men+Care "because it's good for your skin and it's the best brand out there ...
think it's quite good. It makes my skin feel better than the other [brands]. The other ones make my skin ...
14 Jul 2010
| by Jacob Mathias
football season, we asked the public whether they are considering switching, and if Sky offers good value....good price. I suppose eventually they'll have to lower their prices which is good for the consumers ...
very good deal and it's worth the money." Student Shaun, 24, said: "Sky is a rip-off. Now there's a ...
getting BT Vision." Retail manager Paul said he would switch if BT had a good package deal: "If they can ...
19 May 2010
| by Daniel Farey-Jones
LONDON - Consumers would pay more for a loaf of bread made from 100% British wheat, despite...In light of Warburtons' saying it had dropped the plans, hinting at a lack of interest from consumers, we took to the streets to ask people if they would be would be more likely to buy a loaf ...
was they prefer to buy British meat, with fruit and vegetables also cropping up. "Good old Yorkshire sausages ...
11 Feb 2010
| by Alex Brownsell
LONDON - Consumers are prepared to forgive Toyota for recalling millions of vehicles and would...subsequent recall was launched for Toyota's hybrid models , after consumers complained of losing braking ...
-standing brand image. She said: "Toyota has always had a good name. It's a hiccup. That happens, it's a fact ...
27 Jul 2009
| by Staff
as independent local cafes in the US, we asked UK consumers what they make of the strategy in the latest Brand...the quality of the coffee. Whereas if I knew it was a Starbucks I would know it was good quality coffee." One ...
26 Mar 2010
the courage and optimism necessary to seize the moment and make the most of opportunities, telling consumers
05 Aug 2009
| by Jacquie Bowser
LONDON - Some consumers said they would think again about buying organic food following the Food...the organic product, but personally I think if it looks good, looks like a good product, then I'll get ...
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