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OgilvyOne has launched an app called Good Times that allows users to track their friends...their "good times". They can also can link to Facebook to share their photos and messages. The campaign ... for consumers. ...
is owned by eyewear group Luxottica. Tesco has introduced free eye tests this year to encourage consumers to visit its opticians. The optical goods market has been growing steadily and reached 2.65bn in 2009 ...
Bauer's monthly film title Empire was awarded Consumer Magazine of The Year at the annual PPA...and the publication won International Consumer Magazine of the Year, at what is regarded as the Oscars of the press ... , from Abu Dhabi to Zagreb." Other awards last night included Editor of The Year (Consumer Magazine ... Writer of The Year (Consumer). The judges said they were particularly impressed by Cooke's originality ...
LONDON - An American Express ad, 'It's not just for posh nosh', achieved the highest feel-good...unnamed advertiser to determine which ads consumers engaged with most. The research used new face ... that consumers were 1.42 times more likely to be happy when looking at the 'It's not just for posh nosh' American Express ad than the average ad. Positive feel-good scores were also achieved by an American Express ad ...
Fallon London has unveiled what is set to be the largest scale press and outdoor campaign for drinks brand Budweiser since InBev joined with Anheuser-Busch.
Isobel has created two print executions as part of its "good food would choose Bordeaux" campaign....They will be running in national press ( The Sunday Telegraph , The Observer , The Guardian ), Metro and various food publications including BBC Good Food . ...
Google has launched a campaign aiming to educate internet users about online privacy and how to stay safe when on the web.
Value' series, with the aim of promoting the car to consumers as good value for money....A website which features a model village populated by miniature inhabitants compares the price of the car with the price of other vital goods consumers buy over a lifetime. Consumers who log onto the website www.truelifecosts.com can calculate how much their living costs and share cost reports ...
View all of the winning campaigns from the Consumer Durables & Furniture category.
Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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