02 Jul 2004
?
The view from the PR industry is a clear yes - but not necessarily in terms of consumer product PR as a ...
the opportunity to enhance the reputability of the food companies and build consumer trust.
'The Ofcom report ...
their reputation to be taken seriously,' she says. 'No matter what some companies do, even good campaigns can ...
24 Sep 1999
| by RICHARD EDWARDS
Slothful shoppers bored with established clothing labels,
stagnating figures for consumer spending...Slothful shoppers bored with established clothing labels,
stagnating figures for consumer ...
function increasingly relied on to get the
apathetic consumer out of his or her armchair ...
our
collections as the fashion press would judge them, he says.
With consumers more ...
05 Jan 2001
SmithKline Beecham (SB) has hired Countrywide Porter Novelli on a pounds 500,000 consumer PR brief...SmithKline Beecham (SB) has hired Countrywide Porter Novelli on a pounds 500,000 consumer PR brief for its Ribena Original and Ribena Toothkind brands.
The agency won the work after a four-way pitch. It already handles issues management for Ribena and has worked on consumer projects. It also helped launch ...
16 Sep 2005
Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...looking at our consumer PR needs but we have talked to a
few agencies as part of that review,' said ...
07 Mar 1997
| by JEMIMAH BAILEY
Barclays Savings is investing around pounds 100,000 in a consumer
PR campaign designed to de...Barclays Savings is investing around pounds 100,000 in a consumer
PR campaign designed to de-mystify the personal savings sector. Cohn and
Wolfe beat off three competitors to the estimated pounds 50,000-fee
business.
Agency managing director Martin Thomas said the agency s role would be
to catch ...
16 Mar 2001
| by CHRIS SCOTT
Rock Communications has been picked to handle trade and consumer PR
for 'shot in a pot' vodka product Bad Jelly.
The appointment, which follows a three-way pitch, will seek to extend
the spread of the brand, which launched in the summer of 2000, through a
mixture of press radio and events ...
28 Jan 2000
| by MAJA PAWINSKA
Marmite as a brand, rather than as a
food.
Objective
To create a media and consumer ...
.
After the campaign, Research International s consumer survey found that
12 per cent agreed ...
04 Feb 2000
| by GIDON FREEMAN
brand Metz.
The consumer business work, which carries a six-figure fee, was awarded
after a three...Bacardi Martini has appointed EM, the media marketing division of
advertising agency HHCL youth brand Metz.
The consumer business work, which carries a six-figure fee, was awarded
after a three-way pitch including Nelson Bostock and Ketchum Life.
However, Nelson Bostock continues to promote Metz ...
10 Mar 2000
| by STEPHEN ARMSTRONG
. Consumers
champions urged customers to use cashback facilities at supermarkets,
garages and pubs ...
a straw blowing in the
wind, compared to the force of consumer fury.
Analysis ...
23 Jan 1997
| by NEIL KENDLE
- and good crisis management starts with
prevention....A contraceptive device manufacturer might be expected to understand
the concept of prevetion - and good crisis management starts with
prevention.
If you raise consumers expectations too high about a product you re
asking for trouble. Over the last week criticism in the media of the
Persona ...
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