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Amaury de Conde to lead Ipsos consumer goods business

and managing director of its new consumer goods Global Product Center....s global product offer for the consumer goods sector. He joins Ipsos from TNS, where he spent 12 years ... at AC Nielsen working in the consumer packaged goods division. Lauren Demar, CEO for Ipsos global consumer goods division, said: Amaury de Conde is a seasoned market researcher, bringing over 20 years ...

Unilever investors call for consumer goods giant to be broken up

LONDON - Unilever, the UK's biggest advertiser, is facing calls from investors to be broken up following poor financial results.

argues that price competiton may be valid for consumer goods, but it’s the wrong way to push

many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...

FMCGs are urged online to exploit consumer interest

-moving consumer goods by as much as 18%, according to research by PHD and Yahoo....that consumer exposure to both TV and online campaigns led to an 18% increase in purchase intent and a 12% rise in brand favourability compared to consumers who were only exposed to TV advertising. Among other results ... in consumers' opinions of the McCain product compared with pre-campaign levels. Those who were exposed ...

Synovate names Bowring as UK research director

LONDON - Synovate has appointed Jackie Bowring as research director in its consumer goods sector...s consumer goods sector team. In her new role, she will be responsible for a number of UK and global accounts ...

Defra demands less waste from the industry and the public

LONDON - The government is putting greater pressure on design firms and consumer goods companies...added that consumers had a role to play "by choosing goods that are not heavily packaged, buying loose ... At a conference organised by the Department for the Environment, Food and Rural Affairs, the industry was urged to do more to reduce the size and weight of packaging. Consumers were also ...

Branding News: Defra demands less waste

The government is putting greater pressure on design firms and consumer goods companies to reduce...), the industry was urged to do more to reduce the size and weight of packaging. Consumers were also encouraged ... that it is making progress by introducing innovations that will boost levels of recycling. He added that consumers had a role to play 'by choosing goods that are not heavily packaged, buying loose food, rather than ...

Baileys to add drinks mixer in Moulinex tie

Baileys, the Irish cream liqueur, is launching a drinks mixer in its first move into consumer goods....The Diageo-owned brand has linked up with Moulinex to manufacturer the blenders as part of a promotional drive called 'Baileys blended'. Consumers will be encouraged to drink Baileys in different ways, such as blended with ice and coffee as a longer drink. Bottles will carry a back-label booklet explaining how ...

OPINION: Firms that make marketing work are world-class

What do Diageo, Henkel and Heineken have in common - apart from the fact that they are all consumer...research he created a dashboard of 12 of these capabilities as a way to measure what good firms do well ... , any company can make short-term bursts to results look good by financial engineering, cost ... capabilities. They can usually get away with it in good times. But there's always a reckoning somewhere down ...

P&G confirms interest in Clairol brands

US consumer goods giant Procter & Gamble has confirmed its interest in buying the Clairol haircare...LONDON (Brand Republic) – US consumer goods giant Procter & Gamble has confirmed its interest in buying the Clairol haircare brands from Bristol-Myers Squibb. However, P&G, which is currently selling off non-core brands such as Clearasil and Wash’n’Go, said it would not do a “straight swap” of some ...

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