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Communicating the health benefits of a food brand has become big business over the past few years, as consumers take more responsibility for their health. For US PRs looking to introduce a brand into Europe, it is essential to become familiar with the new European Food Safety Authority. This body is responsible ...
Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency....Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency. The firm is in the early stages of the tender process and has not invited agencies ... consumer goods business after Philip Morris. ...
Unilever is merging its UK corporate PR account across four divisions as the consumer goods giant
Consumer goods giant Kimberly-Clark (K-C) is to more actively promote its corporate brand...,' said Wrey. She said Republic, which handles consumer PR for Andrex, will be charged with promoting stories that demonstrate the company's ability to identify consumer needs, act as a responsible employer and good corporate citizen and lead the market in innovations such as supply-chain tracking. Republic ...
Consumer goods giant Reckitt Benckiser was forced to recall all packets of its over
The world's biggest consumer goods group is planning to step up its focus on PR, with senior...achieve the greatest engagement with consumers. As a result, the FMCG giant is planning to boost in ... and PR Festival last week. He said: 'P G focuses on building brands anywhere consumers engage with us ... with consumers.' Pritchard was taking questions after a speech in which he called on marketers to discover why ...
Nine out of ten in-house departments in consumer goods and services companies allocate resources...Nine out of ten in-house departments in consumer goods and services companies allocate resources ... in evaluation. STRAW POLL RESULTS - Nine out of ten in-house teams for consumer goods and service ... and message analysis. In the consumer sector, six out of the ten companies surveyed said senior management ...
Procter & Gamble’s £30bn takeover of Gillette propelled the consumer goods giant to the top
to differentiate itself from its namesake firm that produces consumer goods such as hairdryers.
the consumer goods giant to court, along with two other food manufacturers, alleging that child labour is used
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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