30 Oct 2003
| by Claire Billings,
LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16...of consumers who have participated in the promotions.
If you have an opinion on this or any other issue ...
26 Nov 1998
| by LAURA MAZUR
The news that three of the most famous consumer goods companies in
the world have banded together...The news that three of the most famous consumer goods companies in
the world have banded ...
consumers expect.
The three, Unilever, Kimberly-Clark and Cadbury Schweppes, have formed a ...
/telecoms,
leisure, luxury goods, cars, medicine, photography, property, retail,
travel and utilities ...
15 Apr 2005
Unilever is planning to launch a significant direct marketing initiative that will see the consumer
04 Jun 1998
| by DAVID MURPHY
In the world of fast-moving consumer goods, field marketing is well
established as an important...In the world of fast-moving consumer goods, field marketing is well
established as an important ...
,
tightly-controlled, consumer-friendly operation, with an audit trail
which complies with the Ofgas code ...
into
the store, but without good field marketing, they won t find the PC
they re looking for when they get ...
28 Nov 2002
Direct Mail Information Service has revealed direct mail-inspired consumer goods purchases have
27 Apr 2000
| by BEN ROSIER
will handle media and The Media Foundry will develop a
communications strategy. The guides cover consumer...will handle media and The Media Foundry will develop a
communications strategy. The guides cover consumer goods and services
including mobile phones, PCs, TVs and white goods.
Coolwhite.com, a new ...
commission to consumers. A list of the
partners can be found at www.bluecarrots.com.
BT Cellnet ...
22 Jan 2008
Feel Good Drinks is using an on-pack promotion to gain consumer feedback....The promotion, called 'Have this one on us!', runs across the brand's
range of one-litre Feel Good ...
to consumers who complete and return a questionnaire. Consumers are also given the opportunity to pass the refund on to one of
Feel Good's two charity partners: mental health group Mind and
children's charity NCH ...
08 Apr 1999
| by LAURA MAZUR, a business writer and auth
by an avalanche of rewards that bear
little relevance to them.
Consumer goods companies were always ...
gimmick. But look a little deeper, and it could be one of
those seminal moments in company/consumer ...
dynamics of the marketplace are
changing.
Consumers can easily operate in an ad-free zone ...
16 Sep 2002
| by Staff,
LONDON - NCH Marketing Services, the database marketing company, has unveiled its new consumer...by offering consumers money-off promotions on a wealth of brands from a variety of manufacturers, each ...
and delivering them by post to consumers within 48 hours of request.
NCH has earmarked £3.5m for the marketing of the site to consumers over the next three years across radio, print and online media.
When consumers ...
18 Apr 2008
| by Darren Davidson
Fair Trade goods. Julie Wood, director of corporate communications at Oxfam, said: We want people ...
to remove filters
