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Pricerunner seeks advertising agency

28 Jul 2011 | by Campaign staff

Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...for a variety of consumer products, focusing on electrical goods. ...

Bartering grows in popularity

02 Sep 2009 | by John Reynolds

to obtain media space, with new figures indicating a doubling in its use by retail and fast moving consumer

Drinkaware 'good times' by OgilvyOne

25 Oct 2011

OgilvyOne has launched an app called Good Times that allows users to track their friends...their "good times". They can also can link to Facebook to share their photos and messages. The campaign ... for consumers. ...

Guinness is good for you

04 Nov 2008 | by Sundip Chahal

"Surfer" campaign, the Guinness ads have showcased the Diageo-owned drinks brand's famous slogan: "Good ... and the time pub-goers may get to sup their first post-work pint. With on-trade sales (drinks consumed ... than 1,100 consumer brands across 32 sectors. It is measured on a seven-point profile 1 Buzz 2 General ...

Claire Beale: Involve the consumer more; they might like it

06 May 2011 | by Claire Beale

are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good. Are we ... and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...

Free Media: Free consumers value time, not money

21 Apr 2009 | by Media Week

readers a day were interacting with thelondonpaper, eagerly consuming our easily digestible mix ... their way into the modern consumer's lifestyle, but they are the first generation of media brands to offer their services for free. And, radically, free no longer equates to cheap, with modern consumers expecting a ...

Media 360: Perfect storm puts consumers in control

27 May 2009 | by Harriet Dennys

The recession and mass technology have combined to create a new media world where the consumer...." The conference showed that the old hierarchy of brands dictating to the consumer has gone for good and media ... of fame, but 15MB of fame." In short, the consumer is calling the shots, creating a "sorry" culture, where media owners are bending over backwards to give consumers what they want. Even a major newspaper ...

Consumer: Land Rover evokes interest in young

05 Apr 2012 | by John Owens

. SECOND OPINION - CHRIS HIDES, MANAGING DIRECTOR, M C SAATCHI PR The Brooklyn Brothers did a good job ... target consumer, as well as their wider appeal. Henry Holland's involvement in London was also well ...

Townsend is on track to deliver a good Games

16 Jun 2009 | by Maisie McCabe

skyscraper at Canary Wharf. And it's a good job, because Townsend, who is known for putting his stamp ... will be on the consumer's journey to the games. Andrew Oldham, former chief operating officer of CBS Outdoor, is working ... , and preparations are well underway. Townsend can clearly spot a good deal and the industry can be confident ...

Media Forum: Is Sky deal good for clients?

17 Mar 2011 | by Alasdair Reid

that those declarations were not half good enough. At the very least - as evidenced by reader comments ... to engage consumers across print, TV, iPad and digital is what we have been crying out for - the ability ...

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