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NEW YORK - Ipsos has appointed TNS managing director Amaury de Conde as senior vice president and managing director of its new consumer goods Global Product Center.
The new European Food Safety Authority is the key gatekeeper for food brands trying to make health claims in the region - and brands are preparing their case.
LONDON - Unilever, the UK's biggest advertiser, is facing calls from investors to be broken up following poor financial results.
Resale price maintenance. Just as you thought it may have gone away, the topic is now back with a vengeance. It looks likely that it will soon go under review, with the Office of Fair Trading taking the issue to the restrictive practices court early this year. Although the current mood of the healthcare...
A high street discount retailer is investing in fresh PR support as it aims to cash in on the current demand for low-cost goods.
SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is expected to be derived mainly from advertising but the site is also planning to roll out tools providing value-added...
With last year giving the shopper BSE, the E-coli scare in Scotland and the prospect of more genetically engineered food on shelves, it s little wonder that the new year has seen a move in support of organic foods by Sainsbury s.
Menswear brand 28 Black has hired Resonate to launch its spring/summer 2006 collection. The media relations programme will push the brand's presence at trade shows and includes product placement.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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