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argues that price competiton may be valid for consumer goods, but it’s the wrong way to push

08 Jan 1999 | by JULIE HAYWARD

many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...

Unilever in DM plot to cross-sell brands

15 Apr 2005

Unilever is planning to launch a significant direct marketing initiative that will see the consumer

The Week: P&G and Unilever pledge not to slash marketing budgets

27 Jun 2008

The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...

Between the Lines: Unilever puts CRM in focus

15 Apr 2005

should come as no surprise. It has long been at the forefront of direct marketing among consumer goods

REVIEW: Marketing executives to discuss lucrative Hispanic marketplace

30 May 2003

corporations are eager to get a bigger cut of the $630 billion that Hispanics spend on consumer goods each year

Campaign Press Awards 2006: Best Household Goods and Consumer Durables Advertisement

28 Apr 2006

SILVER AWARD Title: Lightbulbs Agency: Lowe London Client: Tesco Creative director: Paul Weinberger Art director: Jason Lawes Writer: Sam Cartmell Typographers: Neil Craddock, Marc Donaldson Photographer: Colin Campbell FINALISTS Title: Cupboard Agency: TBWA\London Client: Masterfoods Creative directors:...

ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?

13 Nov 1998 | by DOMINIC MILLS

the future of consumer goods marketing: only they don t know it. And what is it exactly that they re...the future of consumer goods marketing: only they don t know it. And what is it exactly that they re ... -Clark and Cadbury s), formerly known as the Consumer Needs Consortium but now called Jigsaw. A customer magazine ... the manufacturer - with the result that the ownership of the relationship with the consumer rests ...

Report: 'Consumers value advertising'

04 Nov 2008 | by Matt Williams

Consumers welcome advertising as a helpful way to find out about new products, according to a new...The report, which cites research conducted by the pollster Yougov, found that 64 per cent of respondents agreed that advertising is a good way to find out about new products. It also found that 59 per cent believed that advertising is often entertaining. Baroness Peta Buscombe, the chief executive ...

Consumer Insight: Special Report

30 Jun 2006 | by Robin Hicks, reports editor, Campaign

't forgotten the value of instinct in their quest to understand consumers. Motorola, BMW, Nike, Johnnie ... 's right (or wrong). Consumers are increasingly difficult to define, so who's to say a number-crunching goliath will be anymore insightful than a lone observer with a good eye for spotting trends? The days ...

Consumer magazine ABCs - women's

23 Aug 2007 | by Ian Darby

s Yours, NatMags Prima and Good Housekeeping saw a decline in sales, indicating the more generalist ...

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