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ad watching with a forced indifference I will not be that consumer! However, I watched ... is that the catchphrases are so good that I find it hard to remember what the message is. I'm not sure I know anything ... . And in the social age, everyone should be aiming for this kind of deep consumer understanding. ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this Three ... class during the festive season. Wish I had thought of Good viral advertising isn t just about getting lots of views. Good viral advertising resonates with people and gets them talking. It shocks some ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this 2012 is the Year of Britain. Approximately one in four briefs that enter through an agency's doors is likely ... is just the icing on the cake. Creating something that resonates with us sceptical UK consumers ...
good app) that it should either save you time or waste your time. A good YouTube ad needs to do ... you get to shoot them, and it is a good, fun waste of time. Now, I must get back to my meetings and ...
. It is constantly producing new stuff. Some is good, some is not so good, but it is always there or thereabouts ...
Kristof Fahy, chief marketing officer, William Hill Why I like this What a brilliantly random ad this is. It conforms to every good 4WD ad stereotype muddy paths, a brilliantly ... on ponies and horsepower. All good stuff and utterly predictable. Then the truck gets stuck, the driver ...
Amy Kean, head of consumer innovation, MPG Media Contacts Why I like this When people tell me interesting things, rather than seek proof, I normally just choose to believe them. As such, I'm sure that it actually is the company CEO in this video. Does that mean that, at last ...
tedious "virals" that our industry continues to churn out but which consumers steadfastly ignore ...
audience isn't enough - you need to be funny too. The attacking antelope is good, but the Sexy Sax Man ...
Andy Nairn, chief strategy officer, Dare Why I like this I m not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my consideration list, thanks to this film. It s a good old-fashioned product demonstration, featuring the company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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