28 Jul 2011
| by Campaign staff
Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...for a variety of consumer products, focusing on electrical goods. ...
10 Nov 2011
| by Jeremy Garner and Mark Brown, Weapon7
Only a truly open and collaborative creative process can result in good engagement communications....to fragment, the more technology evolves and consumers divide their time between devices, apps, social ...
with that fabled group of people who continue to lead the way in communications: consumers.
Big engagement ideas ...
that can see the totality of our engagement with the consumer, whether that is blogger outreach, social ...
16 Dec 2009
| by Staff
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis
05 Nov 2010
| by Jin Bo
BEIJING - Consumers in emerging economies like China and India are more likely to purchase...to do something to support a good cause.
While consumers expect that companies show a commitment ...
Compared to 2009, percentage of adults who are personally involved in supporting a good cause ...
respondents in China would buy products from companies that support good causes, compared to just over one ...
06 May 2011
| by Claire Beale
are keen to dismiss this latest survey as a piece of puffery designed to make the AA look good.
Are we ...
and collaboration. Over the past couple of years, advertising has begun to move from a force inflicted on consumers by an industry often considered to be packed with pariahs, to something that asks consumers to get involved ...
16 Sep 2009
| by Robert Bean
LONDON - It's been almost two decades since BT's "It's Good To Talk" commercials hit the screen...power that it would become the focal point for all of BT s consumer advertising. The basis ...
for consumers too. In the showpiece pitch that followed, Abbott Mead Vickers BBDO won the business in a performance from David Abbott that was as good as any thespian or political leader. The brief was far from ...
28 Jan 2011
't
that an inherently risky business? Altman believes that media agencies are good at gauging that sort of
risk. "The ...
an underlying recovery in spend patterns. Which is good news for
media owners too, isn't it? Absolutely, Neil ...
function of
re-resourcing to get back to pre-2009 staffing levels, buoyed by some
pretty good organic ...
17 Mar 2011
| by Alasdair Reid
that those declarations were not half good enough. At the very least - as evidenced by reader comments ...
to engage consumers across print, TV, iPad and digital is what we have been crying out for - the ability ...
28 Apr 2011
| by Stephen Quinn and Jean Christie
lifestyle. It's those qualities that will engage Country Life's consumers for years to come - just ...
24 May 2012
The brand wants to retain the style and humour of previous ads but involve consumers more...Since the start of the Foster's "good call" campaign, Brad and Dan, the Australian agony uncles ...
of dilemmas and featured in five "good call" spots and the launch of Foster's Gold with Holly Valance. With a ...
one of their mates a "good call". Coupled with a 2011 Facebook petition for a real-world "good call ...
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