10 Oct 2011
| by Loulla-Mae Eleftheriou-Smith
Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry...The Consumer Futures 2020 report, published today (10 October), has been created in conjunction ...
.
It aims to act as a "practical tool" to help retailers, brands and manufacturers in the global consumer goods industry "plan for the future".
The creation of the report is the result of an 18-month long ...
15 Nov 2010
| by Loulla-Mae Eleftheriou-Smith
Unilever, the global consumer goods company, has revealed a plan to halve the carbon footprint...lifecycle is generated by consumer use.
It has set out more than 50 economic, social and environmental ...
and consumers of its products.
Paul Polman, chief executive of Unilever, said tackling sustainability ...
in nearly every country in the world, our consumers small actions add up to make a big difference ...
28 Oct 2010
| by Loulla-Mae Eleftheriou-Smith
Procter & Gamble, the world's largest consumer goods company, has suffered a 6.8% year-on-year drop...of the board and chief executive, said: "Our first quarter was a good start to the fiscal year. We maintained ...
purpose-inspired growth strategy - to touch and improve the lives of more consumers in more parts ...
29 May 2009
| by Gemma Charles
Buy One Get One Free and other combined offers on consumer goods.
01 Dec 2009
| by Staff
LONDON - Sony UK is launching a TV ad campaign for its consumer electronics goods available in its
27 Jul 2010
| by Nicola Clark
to younger consumers....-Petit's job to ensure consumers buy into this. 'The dream of the romantic Prince Charming translates across ...
Barbes-Petit. 'It can switch from a highly creative meeting, working with the perfumers to get a good ...
-formulaic business of selling fragrances.
For the majority of consumers, designer perfumes offer an entry ...
27 Mar 2009
| by Joe Thomas
LONDON - Panasonic, the electrical goods giant, is launching its 'white goods' into UK stores next...The launch marks a new era for the company which is traditionally known for its electrical consumer goods, such as televisions and stereos. The white goods are being positioned as environmentally ...
to create a brand awareness and consumer education campaign for the launch with activity starting 24 April ...
13 Apr 2011
| by Jane Bainbridge
-conscious consumers opt for cereal at the breakfast table....are the most popular variety of baked goods and are bought by more than 50% of consumers, according to research ...
.
In 2010, the sector was worth 4.9bn, with bread accounting for about 3.4bn and baked goods 1.5bn.
Efforts by manufacturers to expand the bread sector have focused on extending into baked goods ...
23 Jun 2009
LONDON - Brands must move just sponsoring charities to being a force for good, argues Matthew...about leveraging good causes to promote their brands; consumers welcomed those who vociferously ...
and entertain the consumer. In the 1980s, sponsorship came along heralding the third age'. The challenge was to be noticed, entertain, and ingratiate your brand with consumer interests. Today, there's a new game in town ...
07 Dec 2009
, as it engages people in two-way dialogue, which allows us to access consumers' own networks and create personal...-fareast-language:#0400;
mso-bidi-language:#0400;}
Building a lasting relationship with consumers ...
that day. It was a model that, it seemed to me, at least, would earn him very good com-mission. I left ...
-the-line marketing, it has arguably been as guilty of pushing one-way communication to consumers in the past, just ...
to remove filters
