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Former Search Works chief Hynes starts mobile agency

15 Jun 2009 | by Sara Kimberley

-service mobile agency, Somo, targeting fast-moving consumer goods brands.

Bartering grows in popularity

02 Sep 2009 | by John Reynolds

to obtain media space, with new figures indicating a doubling in its use by retail and fast moving consumer

Consumer involvement is good way to unite people and brands

02 Sep 2009 | by Sue Unerman

when it invited US consumers to create and vote on the ad that would run in the 2007 Super Bowl ... for Cosmopolitan or a contest where Amazon prints the first two pages of a new bestseller and consumers have to guess the author - the ideas are endless. If Doritos' user-generated content strategy allowed consumers ...

Good Housekeeping undergoes major redesign

25 Mar 2009 | by John Reynolds

LONDON - NatMags' Good Housekeeping has undergone its first major overhaul in a decade....centre, Good Housekeeping Institute, will write her own column, called Bake of the Month, while Byron ... will be carried in the May issue. The changes to Good Housekeeping, which will retain its cover price of 3 ... has a significant role to play in the recession, claiming consumers depend upon the title in tough ...

Online shopping up, but spend down

15 Sep 2009 | by staff

The UK economy is showing signs of recovery, based on analysis of two million consumers' purchase...The proportion of consumers' online spend on consumer goods such as microwaves and kettles was 23 ... on consumer goods dropped from 11.60 pre-recession to 6.04 in June. On fashion items, it was down from 29 ... of consumers' online spend on groceries was also up, from 17.5% pre-recession to 21.1%. However, the average ...

Good Housekeeping launches reader research tool

05 Sep 2011 | by Sophie Maden

Hearst Magazines' homes title Good Housekeeping has launched a new reader recommendation tool...is the first product to receive the Good Housekeeping consumers' stamp of approval, and is featured ... by promotional material online, in the magazine, and via direct mail to consumers. Good Housekeeping has ... The tool was created in response to a Good Housekeeping commissioned Demographix survey, in which ...

BBC Good Food magazine launches in Asia

01 Oct 2010 | by Katherine Levy

Culinary title BBC Good Food magazine is being licensed out to a publisher in Asia from today (1...and consumers." BBC Good Food magazine is already published under licence in Romania, the Middle East ... BBC Good Food Asia is published by Regent Media of Singapore, and will initially be distributed ... and Lonely Planet Asia under licence from the British Broadcasting Corporation. BBC Good Food Asia is a ...

Good Food channel has fun with rebrand

01 Jul 2009 | by Sean Beaven

Good Food launched on 22 June, replacing UKTV Food with the tagline "We have fun with food...Media brand Good Food Owner UKTV What's happened? Channel has rebranded The new look feels a lot fresher than the old channel. This brand name is not new to the consumer - Good Food magazine has been published by BBC Worldwide for several years. Good Food is targeting upmarket 25 to 44 ...

Free Media: Free consumers value time, not money

21 Apr 2009 | by Media Week

readers a day were interacting with thelondonpaper, eagerly consuming our easily digestible mix ... their way into the modern consumer's lifestyle, but they are the first generation of media brands to offer their services for free. And, radically, free no longer equates to cheap, with modern consumers expecting a ...

Media 360: Perfect storm puts consumers in control

27 May 2009 | by Harriet Dennys

The recession and mass technology have combined to create a new media world where the consumer...." The conference showed that the old hierarchy of brands dictating to the consumer has gone for good and media ... of fame, but 15MB of fame." In short, the consumer is calling the shots, creating a "sorry" culture, where media owners are bending over backwards to give consumers what they want. Even a major newspaper ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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