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-moving consumer goods by as much as 18%, according to research by PHD and Yahoo....that consumer exposure to both TV and online campaigns led to an 18% increase in purchase intent and a 12% rise in brand favourability compared to consumers who were only exposed to TV advertising. Among other results ... in consumers' opinions of the McCain product compared with pre-campaign levels. Those who were exposed ...
Fast moving consumer goods firm Reckitt Benckiser has shelled out a seven-figure sum to advertise...The firm, which owns consumer goods brands such as Dettol and Vanish, has secured a six-month deal to bring its wide range of TV ads to the web. WedigTV provides an online outlet for TV shows including Blockbusters, Deal or No Deal and Countdown. It adds an interactive element to the shows by enabling users ...
Fast moving consumer goods companies could effectively use online video advertising to build..., commissioned by online advertising network Utarget, suggests consumers spend more time browsing the web ... . Utarget chief executive Phil Cooper said UK consumers were used to the trade-off, with advertising being ...
spend with Channel 4 to ITV in 2008, as the fast-moving consumer goods advertiser seeks better value
of press advertising to the fast-moving consumer goods sector, which it hopes will lead to a boost
of its £14m spend with Channel 4 to ITV in 2008, as the fast-moving consumer goods advertiser seeks
DENMARK - Consumer electronic goods manufacturer and retailer Bang & Olufsen has commissioned...that the firm was the stupid blonde of consumer electronics by promoting the functionality of its products ...
explains. Good research is about linking the localised campaigns to a client s general objectives. A smart understanding of regional consumers enabled ZenithOptimedia to help Lloyds TSB boost sales of its ... and timing right. Our data will tell you how and when Scottish consumers use the internet, what television ...
NatMags’ women’s monthly Good Housekeeping was crowned consumer magazine of the year at last night...," they said. The award capped a year in which Good Housekeeping's circulation rose 7.7% to 468,579, according to ABC figures for July to December. Fellow NatMags title Country Living was named best consumer ... ! was named consumer specialist magazine of the year, while the customer magazine prize went to John Brown ...
BBC Good Homes magazine will embark on a major £500,000 promotional campaign in the face...The Transforming Homes marketing splash is part of a massive £12m marketing outlay by Good Homes over the next five years, one of the biggest investments made by BBC Worldwide for a consumer magazine ... decorating – and it reinforces our goal of BBC Good Homes magazine being the number one choice for anyone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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