20 Dec 2001
| by Claire Billings,
to the board of drinks and consumer goods giant Diageo as a non-executive director.
01 Jul 2010
| by David Singleton and Nikki Wicks
The world's biggest consumer goods group is planning to step up its focus on PR, with senior...achieve the greatest engagement with consumers.
As a result, the FMCG giant is planning to boost in ...
and PR Festival last week.
He said: 'P G focuses on building brands anywhere consumers engage with us ...
with consumers.'
Pritchard was taking questions after a speech in which he called on marketers to discover why ...
26 Aug 1999
| by IAN DARBY
, is launching a scheme to sell its
members a range of branded financial services and consumer goods....The Manufacturing, Science and Finance Union (MSF), the UK s
largest white-collar trade union, is launching a scheme to sell its
members a range of branded financial services and consumer goods ...
as well
as white goods, mobile phones and cars.
The partnership with AXA and broker Uniservice ...
25 Sep 1998
| by KATE NICHOLAS AND JULIETTE GARSIDE
Nine out of ten in-house departments in consumer goods and services
companies allocate resources...Nine out of ten in-house departments in consumer goods and services
companies allocate resources ...
in evaluation.
STRAW POLL RESULTS
- Nine out of ten in-house teams for consumer goods and service ...
and message analysis. In the consumer
sector, six out of the ten companies surveyed said senior management ...
19 Dec 1998
| by STEVE BELL
ad agency executives to sharpen the
competitive edge of the consumer goods firm....Unilever is setting up training courses for senior agency staff and
enrolling around 100 of its UK ad agency executives to sharpen the
competitive edge of the consumer goods firm.
The plan ...
consumer research into
advertising strategies.
Chairman Niall FitzGerald is keen for the company ...
29 Feb 1996
| by HARRIET MARSH
services, it has only recently moved into
the realm of fast moving consumer goods....While direct response TV has almost become an obligatory part of any
campaign promoting financial services, it has only recently moved into
the realm of fast moving consumer goods.
McVitie s has joined the small group of groundbreaking advertisers
looking at sampling through direct ...
13 Jun 2003
| by Staff,
NEW YORK - Consumer goods giant Procter & Gamble is to step up efforts to target African...good business sense. Through these partnerships, we will find more effective and integrated ways to better build our brands with African-American consumers."
P&G said that its ability to succeed ...
. We applaud P&G for this significant step towards winning with African-American consumers ...
02 Nov 2005
| by by Samuel Solley
LONDON - The government is to step up the pressure on consumer goods companies to force them...The activity is intended as a call to arms for consumer firms, as well as branding and design agencies, to create innovative packaging that will lessen the amount of waste produced.
Representatives ...
to cutting down the packaging used on goods they sell, and have pledged to invest in new designs ...
02 Nov 2005
| by Samuel Solley
The government is to step up the pressure on consumer goods companies to force them to meet...The activity is intended as a call to arms for consumer firms, as well
as branding and design agencies, to create innovative packaging that
will lessen the amount of waste produced. Representatives ...
to cutting down the packaging used on goods they sell, and
have pledged to invest in new designs ...
27 Jun 2008
The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale
communications, where research indicated consumers were making more
purchase decisions. Meanwhile, Simon Rothon ...
