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UNZA taps Carat for Malaysian consumer goods battle

24 Jan 2003 | by SHARON DESKER SHAW

KUALA LUMPUR: Malaysian consumer goods company UNZA has consolidated its estimated RM10 million (US

UNZA taps Carat for Malaysian consumer goods battle

24 Jan 2003 | by SHARON DESKER SHAW

KUALA LUMPUR: Malaysian consumer goods company UNZA has consolidated its estimated RM10 million (US

Amaury de Conde to lead Ipsos consumer goods business

21 Apr 2008 | by Staff

and managing director of its new consumer goods Global Product Center....s global product offer for the consumer goods sector. He joins Ipsos from TNS, where he spent 12 years ... at AC Nielsen working in the consumer packaged goods division. Lauren Demar, CEO for Ipsos global consumer goods division, said: Amaury de Conde is a seasoned market researcher, bringing over 20 years ...

Consumer goods PRs struggle to deal with new European health claims regulations

20 Sep 2010 | by Claire Murphy

Communicating the health benefits of a food brand has become big business over the past few years, as consumers take more responsibility for their health. For US PRs looking to introduce a brand into Europe, it is essential to become familiar with the new European Food Safety Authority. This body is responsible ...

Unilever investors call for consumer goods giant to be broken up

08 May 2006 | by by Staff

LONDON - Unilever, the UK's biggest advertiser, is facing calls from investors to be broken up following poor financial results.

FMCG: Delivering the goods

13 Oct 2005 | by Lucia Cockcroft

Fast-moving consumer goods marketers are now realising the benefits of direct marketing to reach...Marketers of fast-moving consumer goods (FMCG) are not exactly known for their heavy use of direct ... -on-one consumer relationships is simply not effective for mass-market packaged goods. But new research suggests ... of packaged goods, where consumers actually like to receive mailings. There is usually some incentive ...

argues that price competiton may be valid for consumer goods, but it’s the wrong way to push

08 Jan 1999 | by JULIE HAYWARD

many consumers now look for good value in the medicine category, whereas, in my experience, only a ... , leaving medicines as the only other price-maintained goods. Although pharmaceutical manufacturers ... and trusted and efficacious. Ask your pharmacist, you ll be getting good advice. Oh, and by the way, we ...

Unilever public affairs brief up for tender

29 Jan 1999 | by SIMON ELLERY

Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency....Anglo-Dutch consumer goods giant Unilever is seeking its first dedicated UK public affairs agency. The firm is in the early stages of the tender process and has not invited agencies ... consumer goods business after Philip Morris. ...

Swarovski hires Yellowdoor

16 Mar 2009 | by Chloe Markowicz

Crystal brand Swarovski has brought in Yellowdoor as retained agency for its consumer goods

FMCGs are urged online to exploit consumer interest

15 Apr 2008 | by Ann-Marie Corvin

-moving consumer goods by as much as 18%, according to research by PHD and Yahoo....that consumer exposure to both TV and online campaigns led to an 18% increase in purchase intent and a 12% rise in brand favourability compared to consumers who were only exposed to TV advertising. Among other results ... in consumers' opinions of the McCain product compared with pre-campaign levels. Those who were exposed ...

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