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Promoting the recycling of consumer goods, such as cans, bottles and newsprint, has been...Promoting the recycling of consumer goods, such as cans, bottles and newsprint, has been ... newspapers. John Ryle in the Guardian compared the No Shop concept to a consumer fast . Friends ... on to campaign against consumerism as a way of life and as an economic philosophy. International No Shop ...
Eighty-six per cent of consumers will choose to buy a product associated with a cause, if price...Eighty-six per cent of consumers will choose to buy a product associated with a cause, if price and quality are equal, says the latest survey by Business in the Community (BITC). Of 1,053 people questioned, 61 per cent said they would even switch retail outlet to one involved in a cause ...
of creativity in consumer PR. ITV's Lorraine Kelly Live might not spring to mind as the most thought...and good timing - is a prime example of PR 'creativity'. But while ad-land more famously lives and dies ... . There is also a library where the most popular books this month are It's Not How Good You Are, It's How Good You ... when being original.' 'I am a sounding board for other people's thinking because good ideas can get ...
scheme. This is a good sign - they could have overdone it. It was an effective and useful ...
Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA...Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA ... and friendliness came out as most important among consumers. Brands like Marks and Spencer, the BBC ... were perceived most negatively. The research explored the importance of good corporate ...
in Bristol. The team then targeted the newswires, consumer and trade press, as well as other regional ... consumer magazines and seven trade titles ran the story, along with Reuters, C4, Kiss FM, Radio Five Live ... per cent. 'Phipps showed very good news sense,' says The Daily Telegraph associate City editor ...
of editorial, key messages and cost of advertising. It showed a good return on PR spend. The Times ... while tackling each set in a new way has kept the subject alive for consumers. By focusing ...
for voyeurism. Korean electrical goods firm LG and PR firm Herald Communications launched a similarly ...
-old giant of British retail, leaving consumers wondering whether M&S will ever recapture the success of its...for support. Thody adds that M&S does a good job of sending out regular mailings: 'Particularly on the homes ... that negative coverage has not stopped consumers buying M&S products. One agency executive, who handles PR for a ...
didn't take it very seriously and it gave our readers a good laugh. It was a good way for a pizza firm ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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