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Pricerunner seeks advertising agency

Pricerunner, the website that offers price comparisons on consumer goods, is looking for an agency...for a variety of consumer products, focusing on electrical goods. ...

MSF union uses brand to sell finance service

, is launching a scheme to sell its members a range of branded financial services and consumer goods....The Manufacturing, Science and Finance Union (MSF), the UK s largest white-collar trade union, is launching a scheme to sell its members a range of branded financial services and consumer goods ... as well as white goods, mobile phones and cars. The partnership with AXA and broker Uniservice ...

BELOW-THE-LINE: DRTV finds new role in McVitie’s sampling

services, it has only recently moved into the realm of fast moving consumer goods....While direct response TV has almost become an obligatory part of any campaign promoting financial services, it has only recently moved into the realm of fast moving consumer goods. McVitie s has joined the small group of groundbreaking advertisers looking at sampling through direct ...

The Week: P&G and Unilever pledge not to slash marketing budgets

The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting...-of-sale communications, where research indicated consumers were making more purchase decisions. Meanwhile, Simon Rothon ...

For the greater good

specific behavioural goals for a social good . It was first developed in the 1970s and used mainly ... eating or stopping smoking - to make companies appear to be doing good and avoid regulatory change ... placed to use that resource for social good. It can therefore, say, help improve health in society ...

Cubitt lands Consumer Analyst Group of Europe conference brief

The Consumer Analyst Group of Europe (CAGE) has handed a brief to Cubitt Consulting as it hosts its...The independent, non-profit, investment industry association for the fast-moving consumer goods (FMCG) sector has established a European arm, having run high-profile conferences in the US for 40 years ... facilitate meetings between consumer goods firms and 150 institutional investors in attendance. The account ...

NEW MEDIA: Briefs

will handle media and The Media Foundry will develop a communications strategy. The guides cover consumer...will handle media and The Media Foundry will develop a communications strategy. The guides cover consumer goods and services including mobile phones, PCs, TVs and white goods. Coolwhite.com, a new ... commission to consumers. A list of the partners can be found at www.bluecarrots.com. BT Cellnet ...

Prudential looks for consumer PR

-selling scandal, is in discussion with PR agencies as part of a general review of its consumer image. The firm...-selling scandal, is in discussion with PR agencies as part of a general review of its consumer image. The firm does not currently retain any agency for consumer PR. Ludgate, Lexis, the Red Consultancy and Lowe Bell Good Relations are believed be among the agencies Prudential has talked to. Ludgate already ...

Feature: The Collective comes good

has restructured Bell Pottinger's agencies (including Resonate, Good Relations and Harvard) to provide ... Pottinger name in favour of three divisions - Business Brand, Consumer, and Sports Sponsorship. All ... consumer agencies stand to gain the most from the changes - those firms not outwardly part of Chime ...

Travelex secures Good Relations in integrated PR plan

Financial and sister agency Good Relations on an integrated financial, consumer and business...Smithfield Financial and sister agency Good Relations on an integrated financial, consumer and business ... Good Relations group consultancies on six-figure fees as part of a profile-raising venture. Reporting to Travelex founder and chairman Lloyd Dorfman, the five-strong Smithfield and Good Relations ...

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