BP tops good press ratings
06 Nov 1998 | by IAN DARBY
BP gained more favourable press coverage than any other UK company in the third quarter of the year.
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CAMPAIGNS: CONSUMER PR; Cohn & Wolfe’s powerful advice
25 Apr 1996 | by TOM DAWN
,000 local and regional press and radio advertising campaign, aimed at raising consumer awareness ... and LEACs experts acted as spokespeople throughout the campaign and programmes including Blue Peter, Good ...
Fuel PR consumer push to promote Nicorette brand
14 Mar 2003
Fuel PR is to launch a consumer PR push to 'make smoking cessation more glamorous and fun' in a bid...'s consumer PR has been handled by the Shire Health Group since 1992. Shire did not repitch for this work ... will promote the Nicorette product range - which includes patches, gum and lozenges - to consumer audiences ...
NEWS IN BRIEF: Consumers Association hunts for director
25 Apr 2003
CONSUMER: The Consumers Association is on the hunt for a campaigns and communications director
Shine secures consumer business in UK for Filofax
05 Apr 2002 | by PETER SIMPSON
The agency was handed the UK national consumer task after a six-way pitch that included five-year incumbent Attenborough Associates and Focus PR. Three regional-based agencies are also understood to have been involved. Shine director Erika Hendrick will head the account and lead a team of four. She ...
DIARY: Text 100 proved good client relations ...
21 Jun 1996
Text 100 proved good client relations wasn t so much hot air when staff used Rank Xerox s hot air...Text 100 proved good client relations wasn t so much hot air when staff used Rank Xerox s hot air balloon to reach an agency training session in Holland. To satisfy directions that delegates arrive in the most creative and challenging way account managers Clare Condon and Donald Johnson ...
Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all
04 Jun 1999 | by MAJA PAWINSKA
advertising, and so gets better results in Ireland, a smaller business and consumer environment ... are that people will be experienced in consumer, business, technology and so on, whereas in the UK, PR people ... to get to them - so you can get good media coverage on a smaller budget. Dwyer from Edelman ...
Band & Brown set to drive British Gas consumer push
01 Mar 2002 | by CHRIS SCOTT
Centrica-owned utility company British Gas has appointed Band & Brown to handle a regional consumer...with stunts highlighting how energy consumers can cut energy costs. Band & Brown was chosen to handle ... this year that the utility company will undertake with the agency. Band & Brown consumer head Sarah Mole ... are fully supporting British Gas sales activity in each area'. In January, consumer magazine Which? urged ...
CAMPAIGNS: Consumer PR - BG price rise encourages supply switch
22 Mar 2002 | by NICK PURDOM
months. In response, the Consumers' Association launched an initiative to inform users about BG ... saving for consumers switching utilities would be £60 a year. The Consumers' Association's in-house media ... ' and the website address to be projected onto Fulham gasworks. To sustain media coverage afterwards, the Consumers ...
CAMPAIGNS: Consumer Relationships - Lexis makes Powergen as snug as a bug
29 Jun 2001 | by MARY COWLETT
for Consumer Relationships challenged the view of utility products and services as being 'unsexy' and that consumers prefer to make their choices based on price rather than brand loyalty. When gas ... face' and gain clear differentiation from its competitors. Objectives To build consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
