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Good Relations brand with newly-acquired agency Landmark Corporate Communications..... Landmark will continue to operate under its own name and will take on Good Relations clients, including consumer electronic goods manufacturer Philips, computer company Compaq and electronic publisher Teletext ... Good Relations brand with newly-acquired agency Landmark Corporate Communications. Bell ...
demands a new breed of PR campaign, based on a blend of consumer and business-to-business techniques ... the impetus for the home PC market is coming from. But Samantha Munro, head of consumer PR at Grant ... . One of the major consumer user groups of PCs are children and students, with education being ...
Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA...Despite its recent troubles, Marks and Spencer has topped a poll of Consumer Association (CA ... and friendliness came out as most important among consumers. Brands like Marks and Spencer, the BBC ... were perceived most negatively. The research explored the importance of good corporate ...
Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR...Why is it so difficult to find an agency which can combine hi-tech knowledge with consumer PR ... market product. It can t be sold just on its features and benefits to the consumer as it needs to be explained in depth to be understood and accepted by the consumer. Which PR agency would you approach ...
company feel in terms of resources. A key goal for Kemp has been growing the consumer side ... to be targeted at consumers. Last year the agency won games manufacturers 7th Level and Berkeley ... as well as Informix Software, part of CompuServe on the consumer information service side, although ...
attitudes to consumers have changed over the last few years, says Samantha Munro, who heads the consumer ... are likely to be influenced by television and lifestyle press. Cars are always a good analogy ... . Consumers may buy What Car? magazine and watch Top Gear, but what really makes up their mind once they ve ...
Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR...Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR across the UK. Keene was awarded the account, which carries annual fees of at least pounds 80 ... and consumer PCs, notebooks and servers. The agency will target the IT press, including computer ...
Hewlett-Packard has shelved plans for an EMEA consumer pitch until next month following..., early last month for the group's imaging and printing consumer brief. But the £13bn merger between ... is set to change and possibly extend the focus of that brief. HP EMEA business consumer PR director ... organisation and a consumer business organisation. Now we are transforming the way we work to focus ...
the firm s move into the consumer, hi-tech, healthcare and travel sectors....Media PR specialist Propeller Marketing Communications is searching for a director to spearhead the firm s move into the consumer, hi-tech, healthcare and travel sectors. Propeller MD Martin ... or corporate public relations but remain marketing-led - selling products or services to consumers ...
ISP Freeserve has appointed Larkspur on a consumer brief following a three-way pitch. Larkspur...ISP Freeserve has appointed Larkspur on a consumer brief following a three-way pitch. Larkspur replaces Marbles PR, which resigned the account in October (PR Week, 22 October) because it was considering legal action against Freeserve business partner HFC Bankover its Marbles credit card. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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