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Jaguar Cars rated top UK online experience

LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods...segmented the consumer goods market, the top brand in: consumer durables was Magnet; in automotive, Jaguar ... consumer brands. Independent mystery customers and Blast Radius s internal panellists rated Jaguar Cars a ...

UK will enter recession, suggests consumer confidence index

The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP...Consumer confidence breached -32 for only the third time in the index's 37-year history ... as the result of fragile consumer confidence. Jobs are quickly disappearing on the high street with figures ... Research, suggests falling consumer confidence might mean the Government will have to rethink its economic ...

Consumers prepared to forgive Toyota for recall chaos

LONDON - Consumers are prepared to forgive Toyota for recalling millions of vehicles and would...subsequent recall was launched for Toyota's hybrid models , after consumers complained of losing braking ... -standing brand image. She said: "Toyota has always had a good name. It's a hiccup. That happens, it's a fact ...

Thrift usurps green at top of the new consumer agenda

concerns have begun to slide down consumers' priority lists....if it were less good for the environment. 'What we are seeing very clearly is that mainstream consumers ... it into their strategies. It is a good new platform for engaging in dialogue with consumers and building brand loyalty ... The economic downturn is already having an effect on consumer spending, and 'green' products ...

Measuring a brand's image against consumer experience

LONDON - The divergence between consumers' perceptions of brands and their experience of them can...the opposite strategy to be more effective: don t shout too loudly, then delight consumers when the product ... , ranks brands according to their promise gap - that is, the difference between the image consumers have ... of the London School of Economics - surveyed 4000 consumers in four countries. According to the report, in turn ...

Honda promotes Insight hybrid car with 'Good to Grow' campaign

Honda is launching a 'Good to Grow' online campaign, designed to support the UK release of the new...Developed by digital agency Collective, Honda's environmentally aware campaign has a gardening theme and offers consumers the chance to win 10,000. Launching on 2 April, the campaign highlights ... to split equally between a good', environmentally-friendly holiday and a registered charity ...

Consumers tire of price-led promotions and are ready for hope-filled messages

LONDON - The recession has been a collective trauma for consumers..... That is not to say that consumers are not looking for good value and deals; however, she argues that 'recession ... revival of retro food brands. Yet some marketers believe consumers are ready for the next stage ... says.' Consumer research carried out by branding agency Dragon Rouge backs this view. 'All our ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

as they move to reach the growing number of consumers using mobile devices to interact online, according...of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... . According to the IAB, this leap is driven by the rapid growth in m-commerce. It claims 24% of consumers ... " as it seeks more ways to engage with consumers on the move. "As the penetration of smartphones continues ...

Carbon Trust survey: Consumers put price, quality and brand before carbon reduction

LONDON - Consumers place price as the top factor influencing their purchases but are increasingly...-fareast-language:#0400; mso-bidi-language:#0400;} A survey by the Carbon Trust of more than 1,000 consumers found ... its carbon footprint. Furthermore, some 58% of consumers said they valued companies that were taking ... climate change. The survey addressed four product areas, including clothing and shoes; electronic goods ...

Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance

problems or no bank account, and children. However, as the economic climate worsens, consumers in other..., head of PAYG acquisitions at Orange. 'It is good for people who want to know exactly how much ... consumers to bypass the added cost of a handset up-grade, and change tariffs or even cancel their deal ... . The concept is catching on in other sectors, where consumers are not willing to commit themselves to a 12 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.