27 Jul 2010
| by Nicola Clark
to younger consumers....-Petit's job to ensure consumers buy into this. 'The dream of the romantic Prince Charming translates across ...
Barbes-Petit. 'It can switch from a highly creative meeting, working with the perfumers to get a good ...
-formulaic business of selling fragrances.
For the majority of consumers, designer perfumes offer an entry ...
13 Mar 2003
| by Jennifer Whitehead,
LONDON - Advertisers have been told they should help consumers to resolve their inner conflicts...A generation of consumers has been defined as "hedonistic idealists", living with the paradox ...
Conference in London yesterday: "Advertisers have the opportunity to help consumers resolve inner conflict, and they can empower them to assist the growth of sustainability without effort or a downside for the consumer ...
14 Oct 2008
| by Gemma Charles
that have previously hushed up what goes on behind closed doors are finding that consumers' demand...Good Business, says greater transparency is essential in the current consumer climate. 'It's clear ...
. Last month it came bottom in Good Business's 'Concerned consumers index', which focused on fashion ...
're family-owned, we have never had to [explain ourselves] from a City perspective, but now consumers want ...
04 Sep 2003
Tanner Krolle, the leather goods brand, is launching provocative consumer press ads in its first
29 Apr 2008
| by Jemima Bokaie
LONDON - Gucci is to promote goods with lower price tags as part of its strategy to boost sales...-term to avoid undermining the value of the brand. Gucci has previously used its licensed goods ...
-G logo fabric bags, to reinvigorate sales of its mid-range goods. While emphasising high-end products ...
02 Nov 2004
| by Daniel Farey-Jones,
LONDON – UK consumers have increased spending stemming from direct mail promotions, according...accounted for £2.8bn or 10%, and electrical goods on £1.8bn or 7%.
The average consumer spent just under ...
In the 12 months to September 2004, when the research was conducted, consumers spent £27bn on goods as a result of direct mail promotions. This represents a 2.3% increase on the figure from ...
10 May 2012
| by Hannah Crown
of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
of sizes to accommodate the needs of both stockists and consumers. From this year, Panache made its sports ...
to overcomplicate things when a good, solid product PR campaign is actually all that is needed, as long ...
09 Feb 1996
Ogilvy Adams and Rinehart is reviewing its consumer PR operation after
the departure of director...Ogilvy Adams and Rinehart is reviewing its consumer PR operation after
the departure of director ...
.
Meanwhile it emerged that Italian luxury goods manufacturer Bulgari has
pulled its estimated pounds 50 ...
consumer
director to replace Mount, but added she wanted to refocus the consumer
business ...
15 Feb 1996
| by HARRIET MARSH
youth brand, MTV, which has already started the roll-out of a range of
branded goods.
Fresh ...
-store in the next month.
We have discovered there is a huge pent-up demand from the consumer,
says MTV ...
brand - and is there the
danger of consumer overload?
Licensing through brand extensions ...
07 Apr 2009
| by James Quilter
Falling consumer spend and a shift away from premium products over the last year has meant ...
, which all suffered double-digit declines compared to 2007. However there was some good news ...
. This follows the trend in the mainstream grocery market where consumers have been shifting towards supermarket ...
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