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LONDON - Despite the current economic downturn, British consumers are still spending a much bigger
term coined by Douglas Coupland in his novel Generation X. Consumer appeal Jez Langhorn, head ... have yet to be specified, forms part of a general strategy to build consumer trust in the brand ... the ad even if you are not the target market, and it will attempt to make you feel good about McDonald ...
Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social...out now represents a good-value activity compared with other ways to socialise, such as a night ... in this area because the brand combines its good value heritage with a "buzzing atmosphere". Domino ... for Tuesdays and Pizza Express various offers, which demonstrate how attractive the good-value message ...
brand, contained 5 per cent fat or less. When questioned, some consumers believed the fat content ... - but to extend that message to MPs, NGOs and civil servants. The task was assigned to a newly created consumer ... that declared: "It's all good." Unluckily, it coincided with a 12 per cent price increase, an uncomfortable ...
LONDON - Marketing identifies the five most important consumer trends of 2009....banks to the MPs' expenses scandal, 2009 brought a fundamental shift in consumer attitudes to some of the country's biggest institutions. Inevitably, this shift spilled over into consumers' relationships ... to reassure consumers. 2 Credit-crunch chic 'Because you're worth it' has been replaced by 'Can you ...
With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge....Last week Consumer Focus, the organisation that fights for consumer rights, fell victim ... the slack to ensure a fair deal for consumers in powerful industries such as telecoms, energy and postal ... the industry-wide initiatives in which Consumer Focus has specialised (see 30 seconds ...
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return...The agency s role will be to provide consumer PR and marketing support as the business approaches the key summer trading period. The agency said it was supporting Little Chef as it aims to return to former glories . The move comes as the business restructures under the leadership of recently ...
Pizza Hut has chosen Lexis to handle its retained consumer work as it looks to fight off...Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last ... of the UK knows about these exciting changes. Lexis will be responsible for running a proactive consumer ...
as consumers research purchases of everything from restaurants to clothing.
of Asda (15%) in terms of consumer visit share. Tesco was confirmed as the dominant supermarket, with 31% share. 'Convenience' emerged as the major motivator when consumers select their main food ... '. The study was based on a survey of 2000 UK consumers. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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