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Unilever investors call for consumer goods giant to be broken up

LONDON - Unilever, the UK's biggest advertiser, is facing calls from investors to be broken up following poor financial results.

Baileys to add drinks mixer in Moulinex tie

Baileys, the Irish cream liqueur, is launching a drinks mixer in its first move into consumer goods....The Diageo-owned brand has linked up with Moulinex to manufacturer the blenders as part of a promotional drive called 'Baileys blended'. Consumers will be encouraged to drink Baileys in different ways, such as blended with ice and coffee as a longer drink. Bottles will carry a back-label booklet explaining how ...

Unilever and Sainsbury's predict sustainable lifestyles by 2020

Unilever and Sainsbury's have launched a joint report that predicts the consumer goods industry...The Consumer Futures 2020 report, published today (10 October), has been created in conjunction ... . It aims to act as a "practical tool" to help retailers, brands and manufacturers in the global consumer goods industry "plan for the future". The creation of the report is the result of an 18-month long ...

P&G centralises European database to build CRM

LONDON - Consumer goods giant Procter & Gamble is to centralise its consumer database across 16...of consumers who have participated in the promotions. If you have an opinion on this or any other issue ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

The news that three of the most famous consumer goods companies in the world have banded together...The news that three of the most famous consumer goods companies in the world have banded ... consumers expect. The three, Unilever, Kimberly-Clark and Cadbury Schweppes, have formed a ... /telecoms, leisure, luxury goods, cars, medicine, photography, property, retail, travel and utilities ...

EC proposes unified directive on product packaging

to standardise packaging and labelling guidelines for consumer goods manufacturers in the European Union....and household goods companies such as Kraft Foods, Procter & Gamble and Unilever will all be affected ...

Unilever in DM plot to cross-sell brands

Unilever is planning to launch a significant direct marketing initiative that will see the consumer

Unilever core brand strategy to boost earnings by 20%

LONDON - Unilever's core brand strategy appears to be paying off, with the consumer goods giant

P&G posts losses but beats expectations

LONDON - Shares in consumer goods giant Procter 320m ( 225.8m), compared with profits of 516m

BRAND HEALTH CHECK: Slimfast - Atkins poses problem for struggling Slimfast

Unilever has blamed Slimfast as a major contributor to its misfiring growth plan. Can the consumer...It has been a less than impressive week for Unilever. When the Anglo-Dutch consumer goods giant ... and that the competition was Tesco's Healthy Eating and Sainsbury's Be Good To Yourself ranges. The emergence ... , all about deprivation. The message was clear - a little of what you fancy does you good. I defy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.