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TOKYO - Sony is to launch a video-sharing rival to YouTube tomorrow, the consumer goods giant has
Livingetc has become the latest magazine to extend its brand into consumer goods, with the launch...to produce consumer goods ranging from vitamin supplements to toasters, while Hachette Filipacchi's flagship ...
-service mobile agency, Somo, targeting fast-moving consumer goods brands.
The world's biggest consumer goods group is planning to step up its focus on PR, with senior...achieve the greatest engagement with consumers. As a result, the FMCG giant is planning to boost in ... and PR Festival last week. He said: 'P G focuses on building brands anywhere consumers engage with us ... with consumers.' Pritchard was taking questions after a speech in which he called on marketers to discover why ...
services, it has only recently moved into the realm of fast moving consumer goods....While direct response TV has almost become an obligatory part of any campaign promoting financial services, it has only recently moved into the realm of fast moving consumer goods. McVitie s has joined the small group of groundbreaking advertisers looking at sampling through direct ...
to obtain media space, with new figures indicating a doubling in its use by retail and fast moving consumer
of press advertising to the fast-moving consumer goods sector, which it hopes will lead to a boost
to create and adapt new consumer goods and retail environments....consumers to enter the product creation process at a much earlier stage. The consumer will be able ... demand and supply world, consumers will increasingly be called upon to have a say at different points ... . Charles said: Ultimately, consumers will participate in the co-creation of products and services ...
of its £14m spend with Channel 4 to ITV in 2008, as the fast-moving consumer goods advertiser seeks
when it invited US consumers to create and vote on the ad that would run in the 2007 Super Bowl ... for Cosmopolitan or a contest where Amazon prints the first two pages of a new bestseller and consumers have to guess the author - the ideas are endless. If Doritos' user-generated content strategy allowed consumers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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