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. Podcasts are especially good to listen to, since there's not a lot of time in the day when I can listen ...
LONDON - Soft drinks brand The Feel Good Drinks Company has partnered with tourism body...The campaign will be led by activity on the Feel Good and VisitScotland websites, offering consumers the chance to win one of four weekend trips in the Scottish Highlands worth 1,500. Everyone who ... and will run for three months as part of VisitScotland's Go For It' campaign, encouraging consumers to try ...
LONDON – UK consumers have increased spending stemming from direct mail promotions, according...accounted for £2.8bn or 10%, and electrical goods on £1.8bn or 7%. The average consumer spent just under ... In the 12 months to September 2004, when the research was conducted, consumers spent £27bn on goods as a result of direct mail promotions. This represents a 2.3% increase on the figure from ...
LONDON - Brands must provide straightforward, motivating reasons that make it simple for consumers...Other than social networking, there can surely be no bigger issue consuming the minds ... , despite the intense debate going on in the media, many consumers seem to be confused, ambivalent or, worse ... that nearly half of the UK s consumers found the whole debate confusing. Of these, more than 40% have delayed ...
LONDON - A new trend has been identified among UK consumers, a group of rebellious people who...Mintel has identified the new group in a report called 'The Rebellious Consumer'. It confirms ... that serve good quality fresh food", compared with only 53% in 1993. It also found that one in five adults ... % or adults like to travel independently, and around a fifth of consumers said they like to take holidays off ...
LONDON - Despite the current economic downturn, British consumers are still spending a much bigger
that should not have been on the minds of consumers, let alone their lips, achieved a high awareness precisely...%. Any truly commercial organisation would regard this as generally 'a good thing', but for the 100-plus ...
concerns have begun to slide down consumers' priority lists....if it were less good for the environment. 'What we are seeing very clearly is that mainstream consumers ... it into their strategies. It is a good new platform for engaging in dialogue with consumers and building brand loyalty ... The economic downturn is already having an effect on consumer spending, and 'green' products ...
LONDON - The divergence between consumers' perceptions of brands and their experience of them can...the opposite strategy to be more effective: don t shout too loudly, then delight consumers when the product ... , ranks brands according to their promise gap - that is, the difference between the image consumers have ... of the London School of Economics - surveyed 4000 consumers in four countries. According to the report, in turn ...
was worth EUR38bn last year. Not bad for 10 years' work. But while technology gave consumers access ... other. Through sites such as TripAdvisor, Holidaywatchdog and Myholidayreport, consumers started telling each other about their own experiences, both good and bad. 'The manager approached us ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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