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. SECOND OPINION - CHRIS HIDES, MANAGING DIRECTOR, M C SAATCHI PR The Brooklyn Brothers did a good job ... target consumer, as well as their wider appeal. Henry Holland's involvement in London was also well ...
Friendly' drive, will fall foul of consumer complacency, according to new research....The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...
Rolex, the luxury watch brand, has topped the Consumer Superbrands 2012 index for the first time...The annual consumer brands survey lists the top 500 consumer and B2B brands in the UK. The brands ... 's consumer poll reflects this. "Both the British and international brands included in the official 2012 ... s consumers." To see the top 100 Superbrands of 2012, click here or view the top 50 at a glance below ...
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed...in 1972 by two technology enthusiasts who were frustrated by the lack of good-quality electronics ...
and the resulting 'conflicted' consumer....The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both ... , who led the cover creation team, said: It s tough in the middle. During the downturn, consumers have ...
to demonstrate greater "transparency" to consumers to help prevent further government regulation....between valid concerns on privacy and enhancing the consumer experience and fostering e ...
in London. "It's about balancing concerns around privacy against our ability to enhance the consumer experience and build e-commerce," he said. "Our default position is that consumers should have the right ... to ensure transparency of the data that's being collected and that consumers feel confident about ...
How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid ... information on a consumer's device. Therefore, it affects just about everyone operating in the digital ...
? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...
real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ... aside passing off or copyright litigation, when consumers perceive the original brand as owning the idea ... . Consumers are marketing-literate, sophisticated and critical; they appreciate originality and creativity ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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