ASA clears Hovis strapline of misleading consumers
16 Dec 2009 | by Staff
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis
Only a truly open and collaborative creative process can result in good engagement communications....to fragment, the more technology evolves and consumers divide their time between devices, apps, social ... with that fabled group of people who continue to lead the way in communications: consumers. Big engagement ideas ... that can see the totality of our engagement with the consumer, whether that is blogger outreach, social ...
LONDON - Hovis has been cleared by the ASA of misleading consumers by using the strapline: "Hovis
it is offering consumers on festive goods.
Desperados, the tequila-flavoured beer brand, has created a YouTube channel that hosts an interactive ad, which viewers can use to connect with Facebook friends.
strapline for the brand, Good Call . Gayle Harrison, marketing manager of Foster s at Heineken UK, said ...
In the month before a football World Cup, it's very rare to see even one ad break that doesn't have a huge football spectacular from either a sporting goods company or one of the top-tier sponsors ... the event. "It still generates huge global viewing figures, and there are always good stories ...
LG Electronics is today launching the second phase of its 'Life's Good' brand campaign, focusing...the show s stars. There is also a new 'Life s Good' Facebook page, which houses an app called 'Secret ... Meadows, head of brand at LG UK, said: "The next wave of our 'Life's Good' brand campaign continues to educate and encourage consumers to get involved in technology. These new initiatives highlight the growing ...
LONDON - An ad for Tetley Green Tea, created by Miles Calcraft Briginshaw Duffy, has been banned by the Advertising Standards Authority after it was found to be misleading.
The latest Warburtons campaign is aimed at promoting the bread as the UK's favourite family baker.
Watch the video above to find out. View the original ad: McCain's 'good unlimited' by Beattie McGuinness Bungay Video produced by Vox Pops International on behalf of Campaign. Watch more Public View videos ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.